Threads from a third culture
The Chai Bhai’s Social Club is a global lifestyle brand born from the third-culture experience - where Western minimalism meets Eastern artistry.
We create elevated streetwear that celebrates identity, heritage, and craftsmanship - timeless pieces inspired by the textures, colours, and culture of Asia, Africa and the Middle East.
We're on a mission to redefine belonging by fusing Western Design with Eastern culture.
Each piece is designed to feel as good as it looks.
More than fashion
Beyond fashion, we’re a community and social club that brings people together over weekly Chai Socials - intimate gatherings in Dubai, London and New York where we talk about life, identity, design, and belonging.
